Atmel Corp. (ATML)
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Atmel Corporation (Atmel) is engaged in designing, developing and supplying of microcontrollers.

Atmel offers a portfolio of touch products, which integrate its microcontrollers with touch-focused intellectual property (IP). The Company also designs and sells products, which are complementary to its microcontroller, including nonvolatile memory and Flash memory products, radio frequency (RF) and mixed-signal components and application specific integrated circuits (IC). Its semiconductors also enable applications in many other fields, such as smart-metering for utility monitoring and billing, buttons, sliders and wheels found on the touch panels of appliances, various aerospace, industrial and military products and systems, and electronic-based automotive components, like keyless ignition, access, engine control, lighting and entertainment systems, for standard and hybrid vehicles. Its microcontrollers, which are self-contained computers-on-a-chip, and related products are used in smartphones, tablet devices and other consumer and industrial electronics to provide core functionality for touch sensing, security, wireless and battery management. On February 15, 2011, it sold its DREAM business, including its French subsidiary, Digital Research in Electronics, Acoustics and Music SAS (DREAM), which sold custom designed ASIC chips for karaoke and other entertainment machines. On October 6, 2011, it acquired Advanced Digital Design, S.A. In October 2012, it sold its Serial Flash memory product lines to Adesto Technologies Corporation. In March 2013, Integrated Device Technology Inc (IDT) announced IDT has transferred the assets and design team of its smart metering IC product lines to the Company.

Atmel operates in four segments: Microcontrollers, Nonvolatile Memories, RF and Automotive, and Application Specific Integrated Circuit (ASIC). Microcontrollers segment includes a range of microcontrollers enabling developers to design complete system solutions for a range of advanced applications. During the year ended December 31, 2011, the Microcontroller segment consisted of 62% of its net revenues. Nonvolatile Memories segment consists of serial interface electrically erasable programmable read-only memory (SEEPROM) and serial interface Flash memory products. During 2011, the Nonvolatile Memories segment consisted of 14% of its net revenues. RF and Automotive segment includes products designed for the automotive industry, including automobile electronics, networking and access systems, and engine, lighting and entertainment components. During 2011, the RF and Automotive segment consisted of 11% of its net revenues. ASIC segment includes custom application specific IC designed to meet specialized single-customer requirements for their devices in a range of specific applications. During 2011, the ASIC segment consisted of 13% of its net revenues.


Atmel’s Microcontroller segment offers customers a range of products in the industrial, security, communications, computing and automotive markets for embedded controls. The Company’s product portfolio consists of solutions, with four major flash-based microcontroller architectures: Atmel AVR eight-bit and 32-bit microcontroller platforms; Atmel QTouch and Atmel maXTouch products; embedded 32-bit ARM-based product family, and 8051 eight-bit based industry standard microcontroller products. Atmel AVR combines architecture for C and assembly programming. It also offers a range of industry development tools and design support, enabling customers to refine and improve their product offering. Through its QTouch and maXTouch products, it is a supplier of sensing solutions for touchscreens and other touch controls. Its maXTouch architecture combines touch sensing with algorithms, enabling capabilities on screen sizes ranging from mobile phones to tablet devices. Its maXTouch products enable a device to track up to 16 fingers simultaneously. Its software allows a device to reject unintended touches resulting from gripping the screen or resting palms on the device.

The Company’s QTouch and maXTouch devices are microcontroller-based capacitive sensing ICs designed to detect touch with copper electrodes on a printed circuit board (PCB) or Indium Tin Oxide (ITO) electrodes on a clear touchscreen panel, respectively. QTouch is designed for discreet touch button, slider and wheel (BSW) applications. In addition, QMatrix technology allows for the support of a much number of sensors in a single chip. Its microcontroller architecture offers, a user is able to integrate multiple features in a single device, such as proximity sensing for detecting a finger or hand at a distance and haptic effects for providing tactile feedback. The Company’s AT91SAM ARM-based products are designed utilizing 32-bit ARM7TM, ARM9TM and ARM Cortex architectures, where it offers a range of products with and without embedded nonvolatile memories. The Atmel SAM3 Cortex M3-based, SAM4 Cortex M4-based and Atmel SAM7 ARM7TDMI-based microcontrollers provide a migration path from eight/16-bit microcontroller technology for applications. Selected devices integrate cryptographic accelerators and protection against physical attacks, making them suitable for financial transaction applications requiring security levels.

The Company’s SAM9 ARM926-based products are 32-bit embedded microprocessors, with complex analog and digital peripherals integrated on the same chip, offering connectivity, optimal data bandwidth, and interface support. Its 8051 eight-bit microcontroller product offering is based on the standard 8051 central processing unit (CPU) and ranges from products containing two kilobytes of embedded flash memory to the products offering 128 kilobytes of embedded Flash memory. Its 8051 products address a portion of the eight-bit microcontroller market in which customers already have installed software and application base that uses standard 8051 architecture.

Nonvolatile Memories

The Company’s serial interface products evolved from its electrically erasable programmable read-only memory (EEPROM) and flash memory technology. Its serial interface product portfolio includes Serial EEPROMs and two complete families of Serial Flash memories. It offers three families of Serial EEPROMs, supporting industry standard I2C (2-wire), Microwire (3-wire), and serial peripheral interface (SPI) protocols. Its Serial EEPROM products can be found in a multitude of consumer, industrial, and automotive applications, such as wireless local area network (WLAN), adapters, liquid crystal display (LCD) televisions, video game systems and global positioning system (GPS) devices. Its DataFlash family of Serial Flash memories delivers solutions to store amounts of granular data or to store both embedded program code and data while utilizing small, low pin-count packages. By using DataFlash memories, customers can minimize pin counts, simplify circuit boards, and reduce power consumption. DataFlash products are used in a range of applications, such as digital answering machines, fax machines, personal computers, printers, radar detectors, security systems and energy meters.

The Company’s SPI Serial Flash family offers pin-compatible devices to the entire family of SPI Serial EEPROMs. The SPI Flash family's architecture and features allow the devices to be used in an array of applications. Like Serial EEPROMs and DataFlash devices, its SPI Flash products utilize ultra-small packages like dual flat no-lead (DFNs), and wafer level chip scale packages, in addition to industry standard small-outline integrated circuits (SOICs). SPI Flash is used for code storage in a diverse set of consumer and industrial applications, including products, such as smartphones, tablet computers, desktop and notebook computers, hard disk drives, compact disc (CD)/ digital versatile disc (DVD) Read/Write drives, Blu-ray and DVD players, moving picture experts group layer-3 audio (MP3) players, digital picture frames, set-top boxes and LCD televisions. The Company is a supplier of in-system programmable Parallel EEPROMs. These products are used to store updated data in communications infrastructure equipment and avionics navigation systems. Its OTP EPROM products address the performance end of this market where demand and pricing is relatively stable. These products are used to store the operating code of embedded microcontroller (DSP)-based systems.

RF and Automotive

With the Company’s automotive RF products, it is a supplier for automobile access solutions. Its products include keyless entry solutions for wireless passive entry/go systems, corresponding ICs for access control unit receivers and transceivers, and tire pressure monitoring systems for automobiles. Innovative immobilizer ICs, which incorporate the accepted advanced encryption standard (AES), offer car theft protection. High voltage ICs are manufactured utilizing mixed signal high voltage technology, providing analog-bipolar, high voltage double-diffused metal oxide semiconductor (DMOS), power and complementary metal oxide semiconductor (CMOS) logic function on a single chip. The Company’s ICs withstand and operate at high voltages and can be connected directly to the battery of a car, and focus on load drivers, local interconnect network in-vehicle networking (LIN/IVN) and battery management products for hybrid cars. The applications for the load drivers are motor and actuator drivers and smart valve controls. Its battery management ICs target Li-ion battery systems. Its LIN/IVN in-vehicle networking products help car makers simplify the wire harness by using the LIN bus. Many body electronic applications can be connected and controlled through the LIN network bus, including switches, actuators and sensors.

The RF product line includes low frequency RF identification tag ICs targeted toward the access control market and the livestock and pet tagging markets. These ICs are used with a reader IC to make contactless identification possible for a range of applications. Its RF products also target the industrial, scientific, and medical (ISM) RF market, including wireless remote control applications, such as home alarm systems, garage door openers, remote controlled toys, wireless game consoles. Its broadcast radio product line includes an industry portfolio of antenna drivers, which enable small form factor car antennas. In addition, it also offers infrared receivers (IR).


The Company designs, manufactures and markets ASICs for logic devices in a range of customer-specific applications. Its SiliconCity design platform utilizes its libraries of analog and digital IP blocks. This approach integrates system functionality into a single chip based on its architecture platform combined with libraries of IP blocks in the industry. The Company designs and manufactures ASICs in a range of products that includes standard digital and analog functions, as well as nonvolatile memory elements and pre-designed macro functions all integrated on a single chip. Its ASIC products are targeted at customers whose applications require high-speed, high-density or low and mixed-voltage devices, such as customers in the medical, consumer and security markets.

The Company’s solutions for multimedia and wireless communications devices focus home entertainment, security and automotive applications. Its hardware authentication devices offer a secure, hardened solution for authentication of legitimate original equipment manufacturers (OEMs) offerings, storage for confidential information and trusted identification across wired and wireless networks. It produces its CryptoMemory, CryptoRF, smart card reader chips and secure microcontrollers for point of sales terminals. Its field programmable gate arrays (FPGAs), with FreeRAM and Cache Logic, provide memory management and a reconfigurable solution for adaptive digital signal processing and other computationally intensive applications. It also offers a family of radiation hardened FPGAs for space applications. Its family of reconfigurable FPGA Serial Configuration EEPROMs can replace one-time-programmable devices for FPGAs from other vendors. In addition, it offers FPGA-to-gate array conversions for both military and commercial applications.

The Company competes with Cypress, Freescale, Fujitsu, Hitachi, Infineon, Intel, Microchip, NXP Semiconductors, ON Semiconductor, Renesas, Samsung, Spansion, STMicroelectronics, Synaptics and Texas Instruments.

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