VC Private Financings for Advertising within Games

Mochi Media raises $10,000,000

Mochi Media Inc. announced today the close of a $10 million Series B round of financing.  MochiAds, the company’s flagship game distribution and ad network, now reaches over 60 million unique users per month since its October 2007 launch. MochiBot, the company’s Flash analytics product, tracks over 650 million views per month for thousands of […]

Bihu.com raises $10,000,000

Bihu.com, a Bejing-based provider of in-game advertising and instant messaging, has raised $10 million in first-round funding.

Mochi Media raises $4,000,000

SF-based Mochi Media, Inc. a firm that offers tools for flash game developers, has raised a $4 million first round from Accel Partners, according to VentureWire (via PE Hub). The company offers a number of services, including MochiAds, an advergaming network, MochiBot, for traffic analysis and MochiKit, for rapid development. It also offers a community […]

IGA Worldwide raises $5,000,000

IGA Worldwide Inc., the leading global independent in-game advertising network, today announced it has closed $5 million in additional funding.  IGA Worldwide is the largest dynamic in-game advertising company with a proprietary ad serving network. The IGA Worldwide Radial NetworkSM enables advertisers to target millions of engaged gamers across a wide range of platforms and […]

IGA Worldwide raises $25,000,000

IGA Worldwide: In-game advertising network IGA Worldwide announced on Thursday that it has raised $25 million in its second round of venture capital financing, Los Angeles-based IGA Worldwide provides in-game ads for titles from publishers including EA, Atari, Acclaim and Valve, and has managed campaigns for advertisers including 20th Century Fox, Ben Sherman, Intel, Jeep […]

Network Game Interaction raises $10,000,000

NGI Raises $10 Million Beijing-based NGI provides in-game ads within about 50 Chinese online games. The company has also partnered with Nielsen to provide ad measurement and analytical services to advertisers.

NeoEdge Networks raises $3,000,000

NeoEdge Networks, a provider of digital content delivery software for game publishers, has raised $3 million of an expected $8 million for its second round of venture capital financing, PEHub.com reported Founded in 2002, Mountain View, Calif.-based NeoEdge offers a distribution network for video game publishers, advertisers and portals, that provides consumers free play […]

Double Fusion raises $26,000,000

Double Fusion Inc., an independent provider of advertising within video games, said on Monday it had raised $26 million in venture capital