Guidester raises $7,500,000

Guidester, Inc. today announced its re-launch as Searchandise Commerce, shifting the company’s focus from navigational tools to search-based merchandising services. The company has added to its executive team with key appointments from ATG and Google and secured $7.5 million in Series C funding.  Searchandise Commerce provides the first eCommerce ad network for product manufacturers. The company offers an innovative service leveraging paid search tactics combined with in-store merchandising practices for application against eCommerce efforts. SearchNet, the company’s network of retail and comparison shopping sites, offers manufacturers the opportunity to use CPC bids to heighten their position within search results and produc