Graspr Inc., the instructional video network, announced today that it has raised $2.5 million in Series A funding. Graspr is the only site where learners, users, and creators of videos can edit, watch, collaborate on, and syndicate to make money from instructional videos. Since its launch in September 2007, Graspr has sourced and filtered over 20,000 high-quality instructional videos from leading producers and experts across major lifestyle markets. With the release of these new features, Graspr enables creators to upload multiple videos simultaneously, easily edit them online, and immediately make them available for worldwide syndication. Advanced tagging capabilities and built-in search engine optimization also enable all videos in the Graspr network to be easier to discover. Graspr’s proprietary video player streams collections of videos, lets viewers jump to different scenes within a video, play in slow motion, add a note within the video, or add an attachment. Members of the Graspr network, which is free to join, earn income in three ways: by uploading and syndicating videos, by embedding videos on their websites or blogs, and by referring new members who subsequently upload or embed videos. The revenue-share model is simple: advertising revenue generated from videos gets shared between the uploader, the embedder, Graspr, and the Graspr member who may have referred the uploader or embedder.
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