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Sprout, Inc., the premier platform for easily creating, publishing and managing rich media Web content, has closed a $5 million Series B financing.  “While Flash content is ubiquitous on the Web, the process of creating and distributing Flash content was time consuming and required specialized skills. And integrating Flash with third party Web services and components has been near impossible. With Sprout, anyone can quickly create rich, Flash-based content that incorporates advanced components and Web services, and distribute them on the Web,” said Carnet Williams, co-founder and CEO, Sprout.  “We’ve been on the widget bandwagon for some time now, and are thrilled to have found a team in the space to back,” noted Mike Hirshland, in a blog post ‘Why Polaris is Backing Sprout.’ “The web’s basic building block is shifting from websites to embeddable, portable chunks of content — widgets, gadgets, whatever you want to call them. Sprout has quickly established itself as the early leader for creating, launching and managing this fast-emerging content format, much like our portfolio company Allaire did with website creation a decade ago, and we think Sprout has a similar opportunity to build tremendous value.”