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TargetRx Inc. today announced that the company has received $9.6M of venture funding.  TargetRx helps pharmaceutical companies create competitive advantage and shareholder value through unparalleled insights into the drivers of physician prescribing behavior. TargetRx products and services help pharmaceutical clients to deploy more effective and efficient sales and marketing programs. TargetRx employs a unique database approach to capturing physician attitudes and translating the findings into highly actionable insight for its clients. TargetRx has developed a highly predictive, large-scale normative database of physician attitudes that it uses in combination with its patented proprietary analytic methods to provide pharmaceutical companies with powerful “leading indicators” of performance. These insights provide companies with benchmarks for how they are currently performing, rich diagnostics that identify immediate ways to improve, and powerful forecasts that accurately predict future performance. TargetRx works with the majority of the top 30 pharmaceutical companies in the U.S.