VCA Stocks

RecycleBank, a Philadelphia company that rewards people for recycling at home, has raised another $30 million in financing.  The company signs deals with waste disposal companies so that it can track the recycling habits of households - using technologies like radio frequency identification monitoring chips placed on bins and hauling trucks. Households in the company’s service areas are then given the opportunity to opt into the program. So far, RecycleBank boasts an average household adoption rate of between 80 and 90 percent in the communities where it operates.  RecycleBank then signs partnerships with large retailers like Coke and Whole Foods, which provide discounts to consumers based on how many credits they’ve accumulated through their recycling habits.