TrialPay Inc., a leader in alternative payments closed $12.7 million in a Series B round of funding, bringing the total amount raised to $15.8 million. TrialPay unites advertisers, merchants and shoppers to create the first payment platform that benefits all parties. Using TrialPay, merchants turn lost and indecisive shoppers into paying customers by giving away their product for free when a shopper completes an offer from blue-chip advertisers like American Express, Gap, FTD, eBay and thousands more. Advertisers pay a bounty that equals or exceeds the merchant’s regular price to create a profitable transaction out of a stalled or abandoned cart. TrialPay ensures that every shopper finds an offer that compels him or her to purchase by pairing premium brands with the added value of a free product. With TrialPay everyone wins: shoppers get a free product, advertisers acquire new customers and merchants earn significant revenue from lost or unlikely customers. TrialPay works with over 3,000 premium merchants, including McAfee, The Wall Street Journal, Skype and other industry leaders in software, games, publishing, online services and retail. TrialPay currently has more than 5.2 million registered users and adds 15,000 new users every day.
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