Second Rotation raises $4,400,000

Waltham’s Second Rotation Inc., a web based service that automates the sale of products on websites such as eBay or Craigslist, reports it has raised $4.4 million in Series A funding. Rousseau Aurelien founded Second Rotation in 2006.  Aurelien developed a “dynamic pricing calculator,” which is designed to calculate the value of electronic goods listed by users.  If the user agrees to the price, Second Rotation provides a shipping label and pays for the item to be shipped to its Waltham headquarters, where it is then inspected. If everything checks out, the company pays the user within 10 days and then lists the item for sale online.  The company generates revenue via a 35 percent markup on each item. Last year, cell phones and personal digital assistants comprised the most popular product categories, followed by iPods and digital cameras, according to Aurelien.