VCA Stocks

Ooyala, a company I hailed at launch as the next generation of video monetization, has just raised another $8.5 million in second-round financing.  Ooyala is the video ad monetization platform that takes concepts, objects, and settings from your viewing experience, and matching them up with advertisers:  If, for instance, you’re watching an episode of CSI, and you notice that really slick dual monitor setup with the ultra-sharp display, and you decide you’d like to play Halo 3 on that, you can simply grab that item and initiate a purchase from the sponsor. The possibilities are endless, and the matching of potential sponsors to most story-driven shows is the best targeting one could hope for.