Mobile ad network Ad Infuse has secured a $12 million in a new round of financing. You may recall that Ad Infuse takes certain data from mobile users, such as the demographics of the consumers, in order to infer certain targeted options for ad campaigns. In working with the mobile providers to obtain demographic data, which is also based on who the consumers call, Ad Infuse can indeed offer a more personalized advertising solution for brands to take advantage of.
Advertising within Mobile Phones
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