Serious USA raises $7,000,000

Serious USA Inc.: Hercules Provides $7 Million to Serious USA Inc., Developer of Patented Multi-Media Technology Serious is an award-winning, privately held digital publisher and marketer with offices in New York, London and Singapore. Its portfolio of intellectual property includes over 100 optical card patents in 60 countries. Applications of its proprietary technology include interactive gift cards, loyalty cards, pharmaceutical patient education cards, direct mail programs and collectible digital trading cards.