Tobii Technology raises $14,000,000

Tobii Technology has obtained $14 million in funding from a venture capital firm to grow its Eye Tracking technology business, the company announced Monday Tobii, a Swedish firm with U.S. operations based in McLean, has developed a technology that allows a computer to follow where an individual’s eyes are looking. Tobii counts among its U.S. clients Google, Microsoft and eBay, which use the technology for marketing research, Vroom said.