Vantage Media raises $70,000,000

Vantage Media, a top search advertising agency, has named a new chief executive and taken $70 million in private equity funds Founded five years ago, Vantage is one of the largest providers of so-called performance-based Web marketing services, which advertisers use to generate live sales leads. Vantage has built its business by reselling hot search terms from pay-per-click advertising providers to online education companies Vantage manages more than 40 million keywords on Web search advertising systems. It only gets paid when consumers fill out Web forms to apply to the programs of its online education customers.