Serious raises $14,000,000

Serious, Inc: Greenhill SAVP announced today that it has made a $5 million investment in Serious, Inc. as part of a $14 million round of financing. Serious, based in New York, is a privately held provider of digital publishing and marketing services (they make gift cards that double as CDs) Serious’ portfolio of intellectual property includes over 100 optical card patents in 60 countries. Applications of its proprietary technology include interactive gift cards, loyalty cards, pharmaceutical patient education cards, direct mail programs and collectible digital trading cards